/* Visual polish + Ridgeway case study. Pure CSS: no web fonts, libraries or extra requests. */
:root{--green:#2f5d46;--orange:#e8782a;--soft-line:#ebe9e3;--soft-shadow:0 1px 2px rgba(20,30,50,.04),0 10px 30px rgba(20,30,50,.05)}
body{background:#fbfbf9}
header.nav{background:rgba(251,251,249,.85)}

/* Hero: soft colour wash and gradient headline */
.hero::before{content:"";position:absolute;z-index:-2;inset:-8% -25% auto;height:115%;pointer-events:none;
  background:radial-gradient(38% 48% at 12% 30%,rgba(31,94,255,.09),transparent 70%),
             radial-gradient(34% 44% at 88% 62%,rgba(34,184,168,.09),transparent 70%),
             radial-gradient(28% 38% at 58% 8%,rgba(232,120,42,.06),transparent 70%)}
.grad{background:linear-gradient(100deg,#1f5eff 10%,#22b8a8 90%);-webkit-background-clip:text;background-clip:text;color:transparent}
.proof-strip{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px;list-style:none;animation:hero-enter .9s .44s both var(--motion-ease)}
.proof-strip li{background:rgba(255,255,255,.75);border:1px solid var(--soft-line);border-radius:999px;padding:6px 14px;font-size:13.5px;color:var(--muted)}
.proof-strip strong{color:var(--ink)}

/* Sections flow into each other instead of hard rules */
section.block{border-top:0;padding:84px 0}
.card{background:#fff;border-color:var(--soft-line);border-radius:18px;box-shadow:var(--soft-shadow)}
.card .tag-list li{background:var(--wash)}
.product-card,.proof-card,.strategy-step{border-color:var(--soft-line);box-shadow:var(--soft-shadow)}
h2{letter-spacing:-.8px}
.tie-in{margin-top:22px;font-size:15px}
.paid-card h3{margin-bottom:6px}
.paid-card .kicker{margin-bottom:6px;font-size:11px}
.paid-card p strong{color:var(--ink)}

/* Ridgeway: a full-bleed warm band in the game's colours */
#ridgeway{--band:#f3f6f1;background:var(--band);box-shadow:0 0 0 100vmax var(--band);clip-path:inset(0 -100vmax)}
#ridgeway::before{background:linear-gradient(90deg,var(--orange),rgba(232,120,42,.02) 80%)}
#ridgeway .kicker{color:var(--green)}
#ridgeway .checklist li::before{color:var(--green)}
#ridgeway .card{border-color:#e3e8e1}
.game-head{display:flex;align-items:center;gap:16px;margin-bottom:16px}
.game-head h2{margin:0}
.game-icon{flex:0 0 auto;width:54px;height:54px;border-radius:15px;background:linear-gradient(140deg,#f08b3e,#d9661c);color:#fff;display:grid;place-items:center;font-weight:800;font-size:16px;box-shadow:0 8px 20px rgba(232,120,42,.28)}
.btn.game{background:var(--green)}
.btn.game:hover{box-shadow:0 10px 22px rgba(47,93,70,.22)}

.kpi-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin:28px 0}
.kpi{background:#fff;border:1px solid #e3e8e1;border-radius:16px;padding:18px;box-shadow:var(--soft-shadow)}
.kpi strong{display:block;font-size:clamp(26px,3.6vw,34px);line-height:1.1;letter-spacing:-.6px;color:var(--green)}
.kpi small{display:block;margin-top:6px;font-size:12.5px;line-height:1.4;color:var(--muted)}

.launch-steps{list-style:none;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin:22px 0}
.launch-steps li{background:#fff;border:1px solid #e3e8e1;border-radius:16px;padding:18px;min-width:0}
.launch-steps span{display:block;margin-bottom:8px;font-size:10px;font-weight:800;letter-spacing:.12em;color:var(--orange)}
.launch-steps strong{display:block;margin-bottom:6px;font-size:15.5px}
.launch-steps p{font-size:13px;line-height:1.6;color:#50565b}

.video-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin:26px 0}
.video{margin:0;min-width:0}
.yt-lite,.video iframe{display:block;width:100%;aspect-ratio:16/9;border:0;border-radius:14px;overflow:hidden;background:#0f172a}
.yt-lite{position:relative;padding:0;cursor:pointer;box-shadow:var(--soft-shadow)}
.yt-lite img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .6s var(--motion-ease),filter .3s ease}
.yt-lite:hover img{transform:scale(1.03);filter:brightness(.85)}
.yt-play{position:absolute;left:50%;top:50%;width:64px;height:44px;transform:translate(-50%,-50%);border-radius:12px;background:var(--orange);transition:transform .25s var(--motion-ease)}
.yt-play::after{content:"";position:absolute;left:26px;top:13px;border-style:solid;border-width:9px 0 9px 15px;border-color:transparent transparent transparent #fff}
.yt-lite:hover .yt-play{transform:translate(-50%,-50%) scale(1.08)}
.video figcaption{padding:8px 2px 0;font-size:13px;color:var(--muted)}

.channel-table{width:100%;margin:22px 0;border-collapse:separate;border-spacing:0;background:#fff;border:1px solid #e3e8e1;border-radius:16px;overflow:hidden;font-size:14px}
.channel-table th,.channel-table td{padding:13px 16px;text-align:left;vertical-align:top;border-bottom:1px solid #edf0ea}
.channel-table thead th{font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);background:#f8faf7}
.channel-table tbody tr:last-child td{border-bottom:0}
.channel-table td{color:#454b52}
.channel-table td:first-child{font-weight:650;color:var(--ink);white-space:nowrap}

.shot-grid{display:grid;gap:14px;margin:22px 0}
.shot{margin:0;background:#fff;border:1px solid #e3e8e1;border-radius:14px;overflow:hidden}
.shot img{display:block;width:100%;height:auto}
.shot figcaption{padding:10px 14px;font-size:12.5px;color:var(--muted);border-top:1px solid #edf0ea}

/* Seven nav links: tighten earlier so the Contact button never spills off-screen */
@media(min-width:871px) and (max-width:1120px){.nav-inner{gap:12px}.nav-inner .brand small{display:none}.nav-links{gap:0}.nav-links a{padding:9px 7px;font-size:12.5px}}
@media(min-width:871px) and (max-width:960px){.nav-action{display:none}}
@media(max-width:860px){.launch-steps{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:760px){.kpi-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.video-grid{grid-template-columns:1fr}}
@media(max-width:650px){section.block{padding:56px 0}.game-icon{width:46px;height:46px;font-size:14px}
  .channel-table thead{display:none}
  .channel-table,.channel-table tbody,.channel-table tr,.channel-table td{display:block}
  .channel-table tr{padding:12px 16px;border-bottom:1px solid #edf0ea}
  .channel-table tbody tr:last-child{border-bottom:0}
  .channel-table td{padding:3px 0;border:0;white-space:normal!important}
  .channel-table td:not(:first-child)::before{content:attr(data-label) ": ";font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--muted)}}
@media(max-width:520px){.launch-steps{grid-template-columns:1fr}.kpi{padding:14px}}