Hey! I'm Robert, a digital marketer with hands-on experience in paid campaigns, social media and content. I built an AI social listening app, then built an Android game and launched it with Google Ads, Meta and YouTube.
What I'm building now
Market58 is a social listening and market research app I built to give small businesses the kind of audience intelligence usually reserved for big budgets. It collects public conversations from YouTube and Google Search and imports discussions from other platforms, including Reddit, then classifies records by sentiment, intent, and funnel stage.
AudienceLab is the newest part: it turns that classified conversation data into audience personas, and then into synthetic interviews, so you can pressure-test messaging before spending a dollar of media.
I have written about the build on LinkedIn, including a project section with two posts walking through it.
Public-conversation research, evidence classification, customer pain points, funnel strategy and documented insights — demonstrated with a real Ridgeway Cargo research run.
Original Streamlit workflow recreated in-browser using saved data. Not a live classification run.
Research-grounded fictional audience personas, a reactive emotional avatar, and structured AI-assisted interviews. Explore Alex's saved interview with real recorded VAD changes.
Original HTML/CSS/SVG interface retained. The showcased participant is synthetic, not a real customer.
Market58 also fed into a real launch: some of the positioning for my game, Ridgeway Cargo, came from the research run shown in this demo.
Ridgeway Cargo · Build → Launch → Paid growth
Ridgeway Cargo is a calm cargo-driving game for Android that I built and published myself under Keramoti Studio. Then I took it to market the way I would for a client: researched the audience, built a tracked landing page, and ran paid campaigns on Google Ads, Meta and YouTube.
Some of the positioning came from a Market58 research run on cargo and driving game communities.
A landing page that passes each ad's UTM tags through to Google Play, so installs can be traced by source.
A Google Ads app campaign, a promoted Instagram post on Meta and two YouTube videos, Oct 15–23, 2026.
Checked Google Ads and Meta against Play Console to see what actually happened and what to fix next.
| Channel | What I ran | Spend | Results |
|---|---|---|---|
| Google Ads | App install campaign: geo targeting, creative assets, performance monitoring | CA$61.74 | 72,366 impressions |
| Meta (Instagram) | Promoted studio post → landing page → Google Play | ≈C$9 (BDT 806) | 19,546 reach · 1,750 landing page visits at BDT 0.46 each |
| YouTube | Official trailer and update video, promoted through the Google Ads campaign | Included in Google Ads | 20K+ views, mostly paid |
| Google Play | Store listing, where every channel ends up | — | 24.9K store impressions · 760 downloads |
Where I've worked
ScubaSeasons ↗ — Digital Marketing ApprenticeSocial media, SEO, video content and performance analysis; audience research across large scuba communities, plus AI-assisted workflows for social listening and reporting.
MiddleHouse Developments ↗ — Social Media Coordinator Intern, TorontoRelaunched the Instagram presence; built the content strategy, framework, and creative system.Certified: HubSpot Social Media Marketing Certification, LinkedIn Content and Creative Design, IBM Data Science Professional Certificate, Data Analysis with Python, Using Python to Access Web Data.
Education: Master of Management, Trent University (89.71%) · BBA in Finance, Ahsanullah University of Science and Technology (Dean's Award).
MiddleHouse · Research → Strategy → Execution
As Social Media Coordinator intern, I relaunched the company's Instagram presence from zero: a new content system, pain-point-led messaging across funnel stages, and competitor benchmarking presented to leadership.
The strategy came first. The designs were its execution. My role combined audience research, competitive analysis, content planning, creative production and performance reviews—not graphic design alone.
Audited the previous Instagram account, studied competitors and mapped buyer needs and objections.
Developed three content tiers, themes, buyer personas and pain-point-led messages across funnel stages.
Created posts and Reels, monitored early account results and refined the approach using performance observations.
Account growth: The relaunched Instagram account reached a follower count 125% higher than the previous account, with 62.5% fewer posts. Comparison reported from the MiddleHouse project.
Below: selected campaign assets demonstrating how research-led messages became creative execution.
Campaign video execution
Hover over a Reel to see a short, silent looping preview. Tap to preview on mobile, or open the full video. Previews only download when requested.
Paid media, hands on
Small budgets, real spend, and real optimization decisions. Two campaigns I planned, launched and measured myself:
App installs · Google Ads + Meta
760 downloads · ≈C$71 spent · 1,750 landing page visits from Meta
An app install campaign for my own Android game, with a UTM-tracked landing page. Full case study ↑
Traffic · Meta + Instagram
392 link clicks · ≈C$14 spent · ≈C$0.04 CPC
A five-day traffic test for my personal Instagram brand: audience selection, creative, copy and landing destination. These are link-click metrics, not purchases or conversions.
Verified professional feedback
Direct feedback from my work at MiddleHouse Developments.
“Honestly you're (Robert) doing a great job and I would say the most insightful student we've had for this position, so keep up the great work.”
Jason Self ↗ · Co-Founder, MiddleHouse Developments
If you're hiring for digital, content, or performance marketing, I'd like fifteen minutes. Call, message, or email, whichever is easiest for you.
Prefer LinkedIn? Find me here.