Hey! I'm Robert, a digital marketer with hands-on experience in organic content, social media, and paid campaigns. I combine creative strategy, audience research, analytics, and AI-powered tools to turn ideas into measurable marketing work.
What I'm building now
Market58 is a social listening and market research app I built to give small businesses the kind of audience intelligence usually reserved for big budgets. It collects public conversations from YouTube and Google Search and imports discussions from other platforms, including Reddit, then classifies records by sentiment, intent, and funnel stage.
AudienceLab is the newest part: it turns that classified conversation data into audience personas, and then into synthetic interviews, so you can pressure-test messaging before spending a dollar of media.
I have written about the build on LinkedIn, including a project section with two posts walking through it.
Public-conversation research, evidence classification, customer pain points, funnel strategy and documented insights — demonstrated with a real Ridgeway Cargo research run.
Original Streamlit workflow recreated in-browser using saved data. Not a live classification run.
Research-grounded fictional audience personas, a reactive emotional avatar, and structured AI-assisted interviews. Explore Alex's saved interview with real recorded VAD changes.
Original HTML/CSS/SVG interface retained. The showcased participant is synthetic, not a real customer.
Where I've worked
MiddleHouse Developments ↗ — Social Media Coordinator Intern, TorontoRelaunched the Instagram presence; built the content strategy, framework, and creative system.
ScubaSeasons ↗ — Marketing ApprenticeAudience research across large scuba communities: engagement patterns, pain points, and opportunity lanes.Certified: HubSpot Social Media Marketing Certification, IBM Data Science Professional Certificate, Data Analysis with Python, Using Python to Access Web Data.
Education: Master of Management, Trent University.
MiddleHouse · Research → Strategy → Execution
The strategy came first. The designs were its execution. My role combined audience research, competitive analysis, content planning, creative production and performance reviews—not graphic design alone.
Audited the previous Instagram account, studied competitors and mapped buyer needs and objections.
Developed three content tiers, themes, buyer personas and pain-point-led messages across funnel stages.
Created posts and Reels, monitored early account results and refined the approach using performance observations.
Account growth: The relaunched Instagram account reached a follower count 125% higher than the previous account, with 62.5% fewer posts. Comparison reported from the MiddleHouse project.
Below: selected campaign assets demonstrating how research-led messages became creative execution.
Campaign video execution
Hover over a Reel to see a short, silent looping preview. Tap to preview on mobile, or open the full video. Previews only download when requested.
Paid media, hands on
Results from a five-day personal Meta traffic test. These are link-click metrics, not purchases or conversions.
As a personal paid-media project, I planned and ran a Meta and Instagram traffic campaign, working on audience selection, creative, copy, landing destination, and performance monitoring. Small budget, real money, and real optimization decisions.
What I do, hands on
Everything below is work I have actually done, not coursework. Each craft maps to the core of professional marketing roles: planning, executing, measuring, and learning.
Independent design practice
A few selected pieces from my earlier portfolio. These are design exercises, separate from the paid-media performance results above.
Verified professional feedback
Direct feedback from my work at MiddleHouse Developments.
“Honestly you're (Robert) doing a great job and I would say the most insightful student we've had for this position, so keep up the great work.”
Jason Self ↗ · Co-Founder, MiddleHouse Developments
Hiring for a marketing role, or just want to talk shop? Call, message, or email, whichever is easiest for you.
Prefer LinkedIn? Find me here.